Mouton Cadet sails in as official wine of the 35th America’s Cup
Mouton Cadet is, since November 2016, the Official Wine of the 35th America’s Cup, the prestigious sailing competition where the best sailors on the fastest boats will battle for the oldest trophy in international sport.
The America’s Cup dates back to 1851. Over that time, teams representing just four nations (the United States of America, Australia, New Zealand and Switzerland) have won the trophy in over 160-years of competition. It is one of the greatest challenges in all of sport.
Hugues Lechanoine, Managing Director of Baron Philippe de Rothschild SA, commented: “I am thrilled that Mouton Cadet, the worldwide Bordeaux brand, has entered this new relation with the America’s Cup, the oldest and most prestigious sailing event. We are both international brands with a strong history, ours dating back to 1853. But first of all, we both rely on team spirit as a means to achieving the best results – whether making high quality wines or steering a race boat.”
Sir Russell Coutts, CEO of The America’s Cup Event Authority (ACEA) and five-time winner of the prestigious trophy, says: “We are proud to welcome Mouton Cadet within the America’s Cup. Both Mouton Cadet and the America’s Cup are leading brands, striving towards excellence at all levels. Profoundly attached to traditions, Mouton Cadet and the America’s Cup also possess an innovative spirit that guides us to always look beyond and expand our audiences globally”.
The defending champion is ORACLE TEAM USA, who first won the America’s Cup in 2010, and successfully defended the title in 2013. Now six teams, including ORACLE TEAM USA, have signed up to take on the challenge again.
Mouton Cadet will be the exclusive wine served during the Louis Vuitton America’s Cup Qualifiers on 26th May, 2017, followed by the Louis Vuitton America’s Cup Challenger Playoffs, and then the 35th America’s Cup Match, presented by Louis Vuitton, in which the winning Challenger will meet the Defenders, ORACLE TEAM USA, starting on 17th June, 2017.