Baroness Philippine de Rothschild
A CHARISMATIC PERFECTIONIST
Baroness Philippine de Rothschild succeeded her father in 1988 and soon proved herself a formidable ambassador for Mouton Cadet and Bordeaux wines in general. Deeply cultured and a gifted story-teller, her charisma and energy worked wonders. As a warm-hearted and distinguished embodiment of the French art of living she was feted all over the world, just as she loved welcoming prominent people of all nationalities to her estates. Like her father before her, she devoted her enthusiasm to raising branded wine to new international heights.
Her other character traits included curiosity, constant questioning and the pursuit of perfection.
In 1993, she inaugurated the Mouton Cadet Winery at Saint-Laurent-Médoc, a modern, cutting-edge facility to keep pace with rising sales. She also created the Mouton Cadet Réserve range and added a white and a rosé to the Mouton Cadet range.
In 2004, she came up with an idea for a new logo: the stylish “Barbacchus”, a play on the words barbe (French for beard) and Bacchus. Having started life as a pencil sketch combining a ram’s head with a cluster of grapes, it has become the new Mouton Cadet identity.