Mouton Cadet sails in as official wine of the 35th America’s Cup
Mouton Cadet is, since November 2016, the Official Wine of the 35th America’s Cup, the prestigious sailing competition where the best sailors on the fastest boats will battle for the oldest trophy in international sport.
The America’s Cup dates back to 1851. Over that time, teams representing just four nations (the United States of America, Australia, New Zealand and Switzerland) have won the trophy in over 160-years of competition. It is one of the greatest challenges in all of sport.
Sir Russell Coutts, CEO of The America’s Cup Event Authority (ACEA) and five-time winner of the prestigious trophy, says: “We are proud to welcome Mouton Cadet within the America’s Cup. Both Mouton Cadet and the America’s Cup are leading brands, striving towards excellence at all levels. Profoundly attached to traditions, Mouton Cadet and the America’s Cup also possess an innovative spirit that guides us to always look beyond and expand our audiences globally”.
Mouton Cadet has been the exclusive wine served during the Louis Vuitton America’s Cup Qualifiers on 26th May, 2017, followed by the Louis Vuitton America’s Cup Challenger Playoffs, and then the 35th America’s Cup Match, presented by Louis Vuitton, from May the 29th to June the 17th, 2017.